Customer and use case
Specify the eligible UAE-based or internationally active customer segment and the financial job the product must complete.
Embedded finance
Make financial services part of the product experience you already own.
Add accounts, payments and money movement at the point where customers need them — without sending them to another product or building financial infrastructure from scratch. For a UAE launch, customer eligibility, provider coverage and operational responsibilities are confirmed for the specific use case before implementation.
Financial actions inside your existing journey
One product layer for accounts and payments
Designed to work with your current systems
Start with one high-value use case
Embedded in your journey
POST /accounts
{
"customer": "cus_2048",
"currency": "GBP",
"product": "business_account"
}Your product
Customer finishes their existing workflow.
Financial action
Account is ready in context.
UAE market context
Define the UAE product model before selecting the implementation.
A regional version should make the customer scope, money flow, provider coverage and operational responsibilities easier to evaluate.
Providers and responsibilities
Confirm which entities provide regulated services and who owns onboarding, controls, exceptions, support and reconciliation.
Focused rollout
Begin with a coherent product, corridor or client segment and expand from measured customer and operational outcomes.
Framnex provides technology infrastructure, not legal advice or regulatory authorisation. Availability depends on the selected product, providers, customers and jurisdictions.
Integration model
The financial action belongs where the customer needs it.
The value of embedded finance comes from context: the payment, account or wallet is available exactly when it removes friction or creates a better customer outcome.
Your existing product
The platform, service or workflow your customers already use.
Embedded financial action
An account, pay-in, transfer, wallet or payout action at the right moment in that journey.
Connected infrastructure
The financial, compliance and operational services required to execute that action.
A focused integration
POST /financial-actions
{
"customer": "cus_2048",
"action": "create_account",
"context": "onboarding_complete"
}Business management platforms
Offer an account or payment action where customers already manage invoices, suppliers or cash flow.
AccountsPay-insPayouts
B2B service marketplaces
Make collecting, holding and distributing funds a native part of the platform workflow.
CollectionsSplitsWallets
Client portals
Keep the financial interactions related to your service inside a trusted, familiar environment.
PaymentsCardsAccount data
Capabilities
Use financial building blocks where the product journey needs them.
Choose the components that solve the immediate customer need, with the option to connect more services as the product grows.
Embedded accounts
Bring account creation and account data into your existing product journey.
Pay-ins and payouts
Collect and distribute funds without breaking the user experience.
Workflow orchestration
Connect financial actions to the status, rules and events already present in your product.
API integration
Integrate financial capabilities with your own product and operational systems.
Operating model
Embed one financial action without rebuilding the entire product.
A strong embedded finance launch connects a clear product trigger to a financial action, an understandable status and an operational process your team can run.
Trigger
Start from a product event
Use an invoice, order, payroll run, claim or seller action as the point where the financial workflow begins.
Action
Keep the financial task in context
Let the user open an account, pay, collect, hold or receive funds without leaving the product journey.
State
Return a status the product understands
Connect pending, completed, failed or review states to the interface and notifications users already know.
Operations
Give teams a workable exception path
Map approvals, controls and manual review around the same workflow rather than creating a separate operational silo.
The exact regulated services and responsibilities depend on the product, customer type, geography and selected provider model.
Fiat and digital assets
Embed a crypto action — or connect an existing crypto product to fiat.
Framnex can add a focused digital asset workflow inside an existing product, or extend a crypto platform with the accounts, payments and cards customers still need outside the blockchain ecosystem.
Add crypto
Extend an existing fiat product
Add wallet, buy, sell, conversion or withdrawal actions inside the banking, payments or platform journey customers already use.
Add fiat
Extend an existing crypto product
Bring fiat accounts, payment rails, FX or cards into the proposition without rebuilding the digital asset experience from zero.
Launch new
Create a connected proposition
Design a new customer journey in which fiat and digital asset actions share a clear product, status and operational context.
Available assets, payment rails, providers and control requirements depend on geography, customer profile and the selected operating model.
Integration experience
Show the financial action inside the product customers already know.
One connected workflow links the triggering product event to a completed account or payment action without taking the customer elsewhere.
Launch path
Start with a clear first workflow.
A focused launch makes it easier to align commercial owners, operations and product teams before adding more complexity.
- 1Find the high-friction momentIdentify where customers currently leave your product to complete a financial task elsewhere.
- 2Define the in-product actionShape the account, payment or payout action around the existing workflow and product event.
- 3Connect the integrationLink the financial action to the relevant customer, status and operational data in your product.
- 4Measure adoption in contextLearn from usage inside the journey before adding another embedded capability.
Embedded finance FAQ
Questions about this solution.
The commercial and operational questions teams most often ask before outlining their first launch.
Do we need to replace our existing product to embed financial services?
No. The purpose is to connect financial actions to the journey you already own, not to replace the rest of your product or operational stack.
What is the best first embedded finance use case?
Usually the financial moment that already causes customer friction or creates repeatable activity: receiving money, paying a supplier, managing a balance or distributing a payout.
Is the solution API-first?
Framnex is designed to connect with your product and workflows through an integration layer. The exact implementation is shaped around the intended customer journey.
Can compliance checks be part of an embedded flow?
Yes. Required verification and control steps can be placed within the workflow before financial actions are completed, according to the selected product model.
Start with a discovery call
Ready to explore what's possible?
In a 15-minute discovery session, we'll discuss your business model, customer needs and commercial objectives to determine the right foundation for your financial offering.
No technical preparation required
Business-focused discussion
Tailored recommendations
No obligation